how... now brown cow?

Really, it's pretty basic.  You know your business.  You know what you want to say, and how you want to "show" yourself to the world.  You provide the copy.  Now, don't let that scare you - you probably have a brochure, and if you don't, you know your business best.  Write it down.  

What do you write?  Anything, everything.  We (together) will wade through it, pick out the good stuff, smooth out any rough edges, and make your business mission clear.

Think about your services offered, products, what is special about what you do.  You can offer "specials", coupons, celebrations!  You can host seminars, send out electronic newsletters - so get outside of the box, and let your mind free.

We think, once you start, you'll wonder why you didn't think about web presence sooner.  So - get out the paper and crayons, that big, beautiful sky is the limit - most of all, have fun with it!